Urban Fashion – The Ultimate Fashion Statement Of The New Generation | Fashion

A distinctive style of dressing originated among the African American youths centering the cities of Los Angeles, New York City, Philadelphia, Detroit, Atlanta, Virginia etc. This style of dressing is known as the Hip Hop fashion or the urban fashion. Urban fashion, as we know it today is not the product of one single city, but all the cities have added some flavor of their own to make it popular. In general, this fashion is closely related to the expressions and the attributes of the hip hop culture. Urban fashion has evolved with the passage of time and it has made its own mark in the fashion world. In the present times it is accepted and followed by people of all ethnicity.In the 1990s, Tommy Hilfiger was one of the most celebrated and prominent brands regarding sportswear though other brands like Nautica, DKNY, Calvin Klein etc were also popular. When Snoopy Doggy Dogg, the famous American rapper wore a Hilfiger sweatshirt during his performance on Saturday Night Live, all the stocks of that particular shirt were sold out the very next day from the New York City stores. This incident clearly shows the popularity of urban fashion among the American youth population.The first one to set the trend of the emerging hip hop fashion is Karl Kani. He started a completely new fashion movement by combining his passions, and thereby he was followed by many fashion designers in the near future. In the late 90s many hip hop artists launched their own fashion labels and clothing lines, for instance, Russell Simmons (Phat Farm), Diddy (Sean John), 50Cent (G-Unit Clothing) etc. This fashion genre has been dominated by the upcoming urban clothing lines and will continue to do so.However, nowadays in the world of the hip hop fashion there has been a resurgence of the old fads with the emerging new ones. In the last few years of the last decade music artists popularized the trend of getting tattoos all over the body. Tygart, Soulja Boy etc are some of the typical examples. Though tattoos have been much common in the film industry, but it has never been of much importance in the hip hop industry.In spite of its huge popularity, the urban fashion had to face much criticism from the commentators of both the inside and outside communities, regarding the cost of the accouterments of this specific fashion. Some even expressed disappointment regarding expensive hip hop or urban fashion brands in several magazines.

Intermodal Freight Transport – An Integral Part of America’s Economy | transportation

Why Use Intermodal Shipping?Intermodal freight transport or rail plus freight as it is commonly referred to as, can be a very cost effective and efficient method for shippers needing to transport freight over long distances, generally 750 miles or more. Many companies use inter-modal shipping to move freight in an efficient, cost effective, and environmentally friendly manner.What is Intermodal Shipping?The concept of inter-modal shipping is not hard to understand. At its core it consists of freight being shipped in containers specifically designed for transport by railroad over long distances. The freight is loaded into the containers and transported to rail yards. The containers are then loaded onto flat-cars and transported to other rail yards near their intended destination. Finally, the containers are off loaded onto delivery trucks and transported to one or more delivery points. Because the freight itself within the container is not being handled between mode changes (ship, rail, and truck), the risk of damage or loss is greatly reduced. By reducing the amount of touches their cargo receives, companies have reported less damage, greater security, and increased overall shipment speeds.Additionally, due to the reduced fuel cost compared to OTR (over the road) truck only shipments, inter-modal freight shipping provides an attractive transportation alternative to OTR trucking for shipments being transported over longer distances. Companies using OTR trucking to transport products from coast to coast should consider inter-modal freight as a shipping option.Additional benefits of inter-modal freight shipping include reduced traffic congestion, reduced motor vehicle accidents, and reduced burden on our overburdened transportation infrastructure. One inter-modal train can replace as many as 280 trucks and can save as much as 20 percent on shipping costs. Fewer trucks mean smaller carbon footprints, fewer emissions, and an overall cleaner environment. According to a study by the Federal Railroad Administration, almost one billion gallons of fuel can be saved each year just by moving 10 percent of long-haul freight from truck to rail.Efficiency and InteroperabilityThe key to efficiency and interoperability in inter-modal shipping lay with the shipping containers.All goods are shipped in containers that have been standardized by the International Organization for Standardization (ISO). ISO containers are steel boxes that come in various shapes and sizes to ensure goods and materials are delivered securely and safely. Also referred to as inter-modal transport units, containers are loaded and sealed intact onto railroad cars, ships, planes and trucks using specially designed handling equipment which allows these containers to be easily transferred between all modes of transportation. Containers come in standard 20 to 40 foot sizes and can hold around 30 tons of cargo. Temperature controlled shipping containers are used to ship temperature sensitive products such as foods, pharmaceuticals, and chemicals and help maintain product freshness and efficacy.ChallengesIntermodal shipping and distribution of containerized goods can present some challenges to need to be addressed to facilitate a smooth shipping experience from origin to destination. In fact it requires seamless and integrated coordination of resources throughout the various transportation modes. Any lack of co-operation between the different modes of transportation must be completely removed to ensure the most efficient movement of goods throughout the supply chain.ConclusionInter-modal freight transport combines the best attributes of both truck and rail shipping, and is responsible for the movement of billions of dollars of products across the country each and every day. When used over long distances, inter-modal freight shipping can cut fuel use and greenhouse gas emissions, compared to over the road truck only shipping.From temperature controlled products, dry goods, electronics and more, intermodal shipping is integral to the American economy.